Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce has long produced luxurious vehicles for the wealthy who want to drive into the sunset and explore the world in complete comfort. Cullinan is the company's first SUV and the goal is to entice the wealthy from their Range Rovers and Bentaygas.
Its new architecture, technologies and design provide an iconic look, unmatched space and usability and unparalleled off-road and on-road capabilities.
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The Rolls-Royce Cullinan is designed for those who view travel as an art form, a way of life. This means that it has to be as simple off-road as it is on a highway. The new SUV from the brand, called "the first all-terrain Rolls-Royce," brings this possibility to life. Its unique features reflect the legacy of perfection and excellence.
Furthermore, the Cullinan doesn't just absorb bumps and imperfections -- it completely ignores them. Its supple suspension makes it feel like the road is a soft rug.
During our test driving experience with the Cullinan, we took it off-road on dirt and gravel, as well as on paved roads with potholes and other imperfections. The car's all-wheel drive and big tires made it possible to tackle difficult terrain with confidence. It even has an low-riding suspension that lifts the body above ground to allow it to glide over the rocks and other obstacles without damaging the bottom.
In addition to its all-terrain capabilities, the Cullinan comes with a wealth of modern technology to make its owner's journeys as easy as is possible. The SUV has forward-collision alerts with automatic emergency brakes, night vision vision assist, a camera system to help you park or drive in tight spots, adaptive cruise control and warnings about lane departure. It also comes with a WiFi hotspot, navigation, and a world-class head-up display.
The Cullinan has a solid build that is highly sought-after by wealthy people. Every knob, switch, and touchpoint feels like it's made to last for 1,000 years at which point it could just need a little spit to keep functioning. Its interior is decorated with wood, leather, and chrome. The Spirit of Ecstasy sits high above the dashboard, and is looking down at the passengers and the driver.
The Cullinan is a car that is loaded with latest technology, but it isn't equipped with the gadgets that younger drivers may desire. It isn't equipped with aids for drivers, like semi-autonomous highway and lane-keeping, or the connected gadgets that are becoming popular in cars.
The Clasp
A single push and a name like 'Everywhere' by engineers from Rolls-Royce - is all it takes to unleash Cullinan's peerless off-road capability. The driver can fine-tune the SUV's air suspension to absorb any bumps or ruts that may occur along the way. Meanwhile, the drive and propel shafts ensure that all 850Nm is delivered to the front wheels and rear wheels precisely at the right moment.
Cullinan is the first Rolls-Royce model to have a tailgate. The rear doors opening in a similar manner as pickup trucks. The design creates an SUV with an appearance that is three-box. It also lets you access an enormous cargo area of 21 cubic feet when the rear seat up. The floor is lower than the base the seatbacks, which helps stop items from sliding.
The main cabin of the Rolls-Royce Cullinan is more practical than any Rolls-Royce production car prior to. For example, the rear passengers sit higher than those in front, meaning that they have a better view of the world from their vehicle. The bench in the rear can be arranged in a variety of ways to meet your needs.
To match the more practical design, the rear-view mirrors have been reshaped and toned down in appearance, and the Rolls-Royce badge is placed on a smaller pedestal separate from the number plate housing. It is adorned with just a small strip of gold to add some flair. The rear lights sport the same utilitarian appearance, with two tall upright units that house the lights and a single piece of jewelry in their central.
Cullinan Beyond the obvious benefits of a more practical layout, is the most accommodating Rolls-Royce for families ever. Its rear bench can be set up to seat three people while the standard panoramic roof design means that there's plenty of room to spread out. Those behind the wheel can also luxuriate in the surroundings by selecting the Immersive Seating configuration that covers the passengers in luxurious comfort and is encased in the finest leather. A champagne decanter and whisky cooler can be positioned in the central console to enhance the luxury.
The Rear Passenger Compartment
The Cullinan is an Rolls-Royce that's both like and unlike the previous models. It's huge, luxurious and opens the brand to a whole new generation of buyers who will happily drive it in places which other luxury SUVs be reluctant to go. Those might include Jackson Hole, Wyoming where the SUV is made.
The vertical lines that run along the front doors and down the raised bonnet edge and down into the metal skid plates, convey a strong determination to achieve your goals. This SUV is ready to conquer the entire world. Additionally, the massive wheels and the slender roofline make it stand out with a distinctively tall stance that conveys a remarkably robust style.
Rolls-Royce engineers have designed a unique architecture for this vehicle that combines an exquisite interior with unparalleled off-road capabilities and uncompromising luxury. In the process, they have crafted a vehicle that is both practical and truly iconic.
The passengers seated in the rear of the vehicle can enjoy grandstand views of their surroundings through the large glass area of the world-class panoramic glass roof. If they want to pinpoint their current location in the world they can just zero in on themselves on the rear touchscreen map.
The backs of the rear seats are able to fold down. This allows for an ample cargo space. By pressing a button they can be quickly reduced without damaging the seat cushion. They can also be split in a 2/3 and 1/3 configuration, increasing the practicality of the vehicle.
The design of the Rolls-Royce coach doors enables occupants to enter and exit in comfort, while keeping their legs protected from dirt. This allows the passengers of the Rolls-Royce to get in and exit comfortably, with their legs protected from dirt, because of a design that wraps both front and rear coach doors lower than the sill.
Once inside, the occupants will be able to toast their success by sipping a whisky from of the bottle holder concealed behind the seats in front. When they're ready for a rest you can relax in the heated and massaged back seats and relax with the the optional neck- or shoulder-, as well as leg-rests.
The Glass Partition
With a starting price of $325,000, the Cullinan is unlike any other vehicle that has come out of Rolls-Royce's Goodwood factory in its 114-year history. It's not just that it has an all-wheel-drive system, but also a button marked "Off Road," and a ride height that can be adjusted. (Rolls-Royce is an established company with a long history of vehicles that travel overland dating back to T.E. Lawrence's 1914 armored car). This is because the SUV was designed to be a family car that's meant to be driven by the owners, rather than in the hands of the chauffeur.
It's also the first vehicle to have a rear passenger compartment that can seat three people in comfort and still have enough space for luggage and equipment. It has a variety of immersive seating options including rear-seat massaging chairs. The center console can also be fitted with champagne coolers as well as two Rolls-Royce champagne flutes or whisky decanters.
The Spirit of Ecstasy is what is what sets this Rolls-Royce apart from Bentaygas and Range Rovers that have been in competition for the attention of ultra-rich customers in recent years. This hood ornament is an constant reminder that the Cullinan isn't just your standard SUV.
I was also impressed with Rolls-Royce's restraint in its cabin. While some companies are saturating their cabins with technology, Cullinan's center stack has an easy and clean display that resembles traditional gauges.
One of the most significant modifications from previous Rolls-Royce models is the use of leather that is box-grain. This kind of leather is made by pressing a frame made of metal into the hide, and then applying lacquer, which results in an inky-black finish that's durable and more rugged than smooth leather used in other luxury automobiles.
The Cullinan is an SUV that has all the characteristics that make them so well-known. It does have some drawbacks. It's most importantly is that it's a ridiculous amount of money you can spend on an SUV, especially one with the luxury of this. If you're planning to purchase a Cullinan it's likely that you'll have to sell a few pieces of art or cancel your summer vacation in Nice.